2012 ALC Exhibits Showcase
An opportunity you won't want to miss!
The Congressional Black Caucus Foundation invites you to join us for the 42nd Annual Legislative Conference Exhibits Showcase, September 19-22, 2012, at the Walter E. Washington Convention Center in Washington, D.C. This premier event provides you with an exclusive opportunity to reach more than 15,000 consumers from across the nation. These decision makers attend ALC annually to collectively address their interests and policy perspectives first hand in addition to learning about products, services and opportunities that cater to African Americans.
Why participate in the Exhibit Showcase?
- ALC is one of the largest gatherings of African-American professionals offering on-site sales as well as long-range business contacts and opportunities for you. ALC is highly recognized as a premier event in the African-American community.
- Creating brand awareness and enhancing visibility is easy and effective. The showcase will give you the opportunity to further acquaint business professionals, civic leaders, and minority-focused organizations with your company through highly visible marketing opportunities created to help you promote your product and services to a diverse group of decision makers.
- The Exhibits Showcase features opportunities intended to increase hall traffic and encourage easy communication with your customers. The Hall includes networking opportunities, a job fair with on-site interviews, book signings by prominent authors, free health screenings, product demos and more.
NEW DISCOUNT PRICING!!
Government, Marketplace, Small Business, Non-Profit and Job Fair Exhibitors will receive discounts on booth rates when the EXHIBIT CONTRACT and FULL PAYMENT is received by the following dates:
10% Discount - Exhibit Contract and Full Payment received by May 21, 2012
5% Discount - Exhibit Contract and Full Payment received by June 21, 2012
Tier 1: In-line Booth Pricing
$27.50 per square foot — 100 square feet
$25.00 per square foot — 200 square feet or more (e.g., 10'x20' or 10'x30')
Tier 2: Island Booth Pricing
$22.00 per square foot — (e.g., 20'x20' or 30'x30 or 40'x50')
$20.00 per square foot
$22.00 per square foot
$10.00 per square foot
Note: The sale of merchandise is only permitted in the Marketplace Pavilion.
Small Business and Non-Profit
$9.00 per square foot
Small Business is defined as an organization grossing less than $500,000 annually and not selling merchandise.
Non-Profit organizations must include a copy of the IRS 501(c) (3) Determination Letter to qualify for this rate.
- 10'x10' (100 square feet) exhibit space with an 8'-foot high back wall drape and 3'- foot high side wall drape
- Booth furnishings to include: one (1) 6'-foot draped table, two (2) chairs and one (1) wastebasket.
- (7"x44") Booth identification sign printed with your company name and booth number
- Listing in the online Exhibitor Directory to include your company name.
- Complimentary Full Conference Registrations - Each confirmed exhibiting company will be provided with four (4) Registrations per 100 square foot purchased (e.g., 10'x10' equals 4 badges). Only confirmed (paid) exhibitors will receive the Exhibitor Registration form along with their confirmation notice.
Walter E. Washington Convention Center
801 Mount Vernon Place NW
Washington, DC 20001
Main Number: (202) 249-3000
Hall E: 119,000 gross square feet
Floor Covering: Cement
Ceiling Height: Predominantly 30 feet
180-Foot cleat span between "east and west" columns, and
90-Foot centers between "north and south" columns
Floor Load Capacity: 350 lbs. per square foot
Hargrove Inc. is the official show decorator. All confirmed (fully paid) exhibitors will receive access to the Exhibitor Services Manual beginning July 16 either by e-mail or postal mail.
Tuesday, September 18, 1:00 p.m. – 5:00 p.m.
Wednesday, September 19, 9:00 a.m. – 5:00 p.m.
Thursday, September 20, 12:00 p.m. – 7:00 p.m. (Grand Opening at 12:00 p.m.)
Friday, September 21, 9:00 a.m. – 6:00 p.m.
Saturday, September 22, 8:00 a.m. – 1:00 p.m.
*Booths must be staffed at all times when exhibit hall is open
1:01 p.m. – 3:00 p.m.
||ALC General Registration and Housing open
||Advertising deadline for Souvenir Journal (conference program)
||Booth assignments will begin
||Exhibitor Services Manual available to confirmed (paid) exhibitors
||Deadline for receipt of Exhibit Space Contracts (The deadline date has been extended to Sept. 7.)
||Cancellation Deadline for Exhibit Showcase to receive full refund less $50 administrative fee. Last date to receive a refund.
||Hotel reservation deadline
Authors Pavilion -- CLOSED
The nation's premier African-American literary and scholarly talent from all over the country converges at the ALC to greet and meet conference attendees. Prominent authors share the spotlight with a diverse range of novelists, scholars, poets and self-published authors. Attendees will have the opportunity to meet some authors for book signings. To participate, interested exhibitors should contact Lee McDonald at The Renaissance Group at (678) 778-3955, or via email at
CBCF Job Fair
Employers representing major organizations and corporations realize that the ALC brings in top-notch candidates. Attendees are instructed to bring resumes and be ready for on-the-spot interviews. The Job Fair attracts numerous qualified job seekers. To participate, interested exhibitors should contact Raquel D. McConnico at (202) 263-2830, or via email at
for additional information.
Frequently Asked Questions
For full policies, refer to the Exhibit Terms & Conditions
How are booth numbers assigned?
Booth numbers are assigned on a first-come, first-served basis to fully paid exhibitors with priority selection
given to sponsors and 2011 exhibitors in good standing. CBCF reserves the right to change booth assignments when deemed necessary. Booth assignments will be announced beginning July 16.
May I select my booth number?
Exhibitors may request their pavilion location based on their product or service offering; however, CBCF reserves the right to determine all booth placement. Booth numbers will not be changed once assigned.
How do I obtain badges for my booth personnel?
Each fully paid exhibiting company will receive four (4) Standard Registrations for the conference for every 100 square feet of exhibit space contracted. These registrations are for use for exhibitor personnel only. Installation and dismantle (I&D) personnel not participating in the Exhibit Showcase will receive passes to enter the Hall during booth set-up and tear-down.
Am I permitted to share my booth space with another company?
Vendors are not permitted to share booth space at any time, for any reason.
Can food taste samples be offered to my booth attendees?
Companies offering taste samples of their food products must obtain permission by the Walter E. Washington Convention Center. For further information, please refer to the Catering Order form in the Exhibit Service Manual.
Am I required to carpet my booth area?
Beginning with ALC 2008, all exhibiting companies are required to have a floor covering (i.e., carpet) in their booths. Floor coverings can be ordered through Hargrove Inc.
How can I be featured in the Author's Pavilion as a new author?
The ALC Authors Pavilion will be managed by a premier book distributor. Authors who desire to have their books reviewed for consideration should contact CBCF for further information.
May I set up a small table outside of the exhibit hall to share information?
ALC vendors are only permitted to exhibit within their contracted booth space in Hall E of the Walter E. Washington Convention Center. No other rooms or locations will be provided for exhibits of any type.
Is my company permitted to exhibit in more than one Pavilion?
Exhibitors are permitted to exhibit in more than one Pavilion by purchasing additional space at the specified rate per booth size.
Can I cancel my booth after the cancellation deadline?
Cancellation requests received after 5:00 p.m. (EST) on July 27, 2012, will be processed without a refund. Cancellation requests will only be accepted in writing.
Will my company be permitted to dismantle our booth one day early or a few hours before the show ends due to special travel arrangements?
ALC vendors are NOT permitted to dismantle for any reason prior to the end of the Exhibits Showcase. Dismantling must occur on the days and time as specified in the exhibitor's contract. Exhibitors who dismantle early will be subject to a penalty fee of $200 and loss of priority booth selection for the 2013 Exhibits Showcase.
Will I receive a receipt for my credit card purchase?
Companies that require a receipt for credit card purchases may contact the Resource Development Department at (202) 263-2824. Verification is required.
Is the Diversity Job Fair open to the general public?
The Job Fair is open to conference attendees and the general public. Attendees are instructed to bring resumes and be ready for on-the-spot interviews. Radio announcements are featured during the days leading up to the conference.